Real products.
Honest critique.
Public heuristic audits of India's most-used apps — friction maps, psychology breakdowns, and concrete redesign suggestions. No NDAs. No filters.
Zomato Checkout Flow
India's most-used food app has a checkout that loses money every hour.
The checkout flow introduces 4 unnecessary steps, buries the most popular payment method, and has no recovery path for failed orders.
Swiggy Onboarding & Home
Swiggy's home screen tries to do everything and succeeds at nothing.
The home screen suffers from severe information overload, poor hierarchy, and an onboarding flow that skips the most important question.
Netflix India Browse Experience
Too much content, not enough curation.
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A structured UX audit identifies friction, maps cognitive load, and gives you a prioritised list of fixes — ranked by impact, not opinion.